HEWLETT-PACKARD

     


    Information, investment, industry, and individuals. That's 4-I, which revealed
Kenichi Ohmae at the opening of Hewlett-Packard (HP) Synergic's 96 in Singapore,late last month. Information flows that swept all over the place causing the flowinvestment spill over into all corners of the world without such limits, competition in the industryany, will be more exciting. As a result, there will be individual liberty, becauseeach individual will have more choices.


  As consumers, each individual will be able to choose a product that wouldbe purchased. As professionals, each individual will get to choose occupations thatnot cultivated. As an entrepreneur will be free individuals acting in businesspreferred. Ohmae's presence on the Decision Maker's Conference, heldHP Singapore, is "just right". First ,4-I, which begins with this information, alreadypopular through his book, The Fall of the Nation-State and The Rise of Regional Economics.Thus, the Chairman of the Movement Political Quote Heisei it can be "harnessed" toreinforce the conference theme is taken, namely Move to the Future Now.


  Second, Ohmae, who like Mahathir Mohamad questioned in private,Sinagpura success was greatly admired. That afternoon, after speaking at the RafflesCity Convention Center, Ohmae then had lunch with Senior Minister Lee KuanYeuw. In his presentation, Ohmae also lauds Singapore's aggressiveness inan integrated industrial park opened in various areas such as Batam, Su Zhou,Bengalore, and Johor Baru. In addition, Singapore does have ambitions to be InfoCountry project through 2000.


  Third, Ohmae appearance is a reflection of the experience willimportance of the position of Asia in the 21st century.


  At HP's regional office, in Singapore, I did not see oraangThe United States. Leadership is the Singapore highest: Ceah Hwatt Kean. Maybe HPthink that only Asian people who understand the market conditions in Asia. A thing yanmaasih rare on a global Performance Management of America.


  Synergic's 96 HP is a big event for HP. In addition there are seminars, There are also exhibitions involving their partners. In situ exhibitedvariety of new products, both hardware and software. This course is intendedto memperkelas kongkretisasi of the theme Move to the Future Now.


   There are more unique. Opening the seminar began with attendanceseven percussion players. They went on stage one by one and playvarious tools, ranging from vibraphone, drums, until the drums.


   Yan dynamic rhythm of the music player plus a compact of cooperation asshow picture of the future organization. In this information age isneeded an organization that is always dynamic, and preceded by the staff of the compact.Onceagain, there was a strengthening of the theme Move to the Future Now.


   At night, I think the opportunity to jump on the Senior ExecutiveSeminars, which are in the HP series of events Synergic's 96. I participate in strengtheningtheme "the future" to discuss the value creation. Is not in thefront, where every individual is free to choose, what happens is the competition forcreate value?


   At a time like that every individual will easily comparevalue of products offered by various companies yangg. They will not easily fooledjust like that, because a merke have access to information from various sources. Thus,just think how the company make a profit without giving the valuetrue in the short-lived customers.


  That night, I close my presentation by quoting the sentence that've spoken David Packard, cofounder of HP, which reads: Marketingis too Important for marketing department. Once the importance of marketing for acompanies because it can not just be the responsibility of the marketing department.Packard wrote in The HP Way, in order to remain competitive wins, HP should becontinue to introduce new products higher value. Should be superior towho else but the price is cheaper.


  That means, Packard taught so that HP could be the real marketingcompany, not just the marketing-oriented company.